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Restoring pride in the Beverly community

/client

Ayrshire Group

/services

Brand identity, Signage, Print

Rundle is giving Beverly a facelift. Rundle is a housing project in Beverly, a development that combines affordability and accessibility. They celebrate the diverse voices of our community all under one roof. From their accessible apartments to our social and community hub they’re bringing the Beverly neighborhood into a modern context without neglecting Beverly’s history. Our challenge was to promote the neighbourhood’s charm. We assisted the development team in developing several creative campaigns that helped their audience reimagine Rundle as a vibrant and diverse neighbourhood— a contemporary hub, rich with history.

INERACTIVE WEBSITE

In collaboration with the team at JEMM Properties and BLWTR, we created a fully realistic storyboard for the Bridge narrative. The new brand story described the connections and stories around Bridgeland community enveloped with contemporary culture with rich history, in a style as unique as the neighborhood itself. WWW.RUNDLELIVING.COM

SIGNAGE

Design assets were made flexible for an immense spectrum of application— big and small.

MARKETING

We launched several engagement campaigns for individuals to tell their stories, and contribute to the collective meaning behind what it meant to live in Beverly.

/ parts of process

Brands are everywhere ?

We kicked off the project by rainstorming along with the client. Our challenge was to promote this development’s neighborhood charm.

RUNDLE PROVIDES HOME RENTALS TO RESIDENTS OF BEVERLY WITHIN A MODERN YET VINTAGE CONTEXT WITH A PROUD & COMFORTING VOICE.

To provide clean, bright, convenient, safe and cheerful living spaces which families and individuals can call home and to restore their pride in being part of the Beverly community.

With the design of the logo we tried something different. We transformed the old visual identity into a much more bold style. Combined with the strategy and the other visual elements we created a brand book. That functioned as the foundation for the new website and marketing expressions.

Rundle provides a home rentals experience to residents of Beverly that empowers them to be proud of being part of the Beverly community.

They also want to emphasize on safety and comfort to make sure people understand that by being a member of the Rundle community, they are at a safe place where parents don’t have to worry about their children going back home from school or the doubt that might come with a night walk.

Digital Brochure

Real estate succeeds when people feel something first.

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